Our Founders

Selina has always had an interest in food and cooking.  As a young professional in Hong Kong she saw first hand how nutrition could have a direct impact on health, when her own dietary changes enabled her to reduce the frequent illnesses that she was experiencing. Good nutrition became a way of life and, after starting a family she spent more time researching and testing recipes.  She focused on giving her children the best nutrition and introducing them to a variety of flavors and tastes, building the foundation for good eating habits.  Selina co-founded Fresh Start to help others with their journey to better health through coaching, education, and providing practical solutions.  Selina is especially interested in nutrition for women (preconception, pregnancy, postnatal), children, and families.  She also helps people with clinical conditions or chronic illnesses. 


Selina is a certified Clinical Nutritionist and holds an MS in Human Nutrition.  She studied with the Institute of Integrative Nutrition in New York, and is board certified with the American Association of Drugless Practitioners.  Before entering the field of nutrition Selina worked in the finance and hotel industry, and has a BSc in Economics from the Wharton School at The University of Pennsylvania.

In her previous life, Natalie was your typical corporate professional - working long, stressful hours and eating a poor diet. In an effort to address her own health issues, Natalie gradually adopted a healthier diet and lifestyle by making small, incremental changes over time. Motivated by her personal journey, Natalie decided to pursue a nutrition career full time by completing her nutrition degree and taking the leap from her corporate day job. Natalie co-founded Fresh Start to guide and empower others to reach their personal health goals in practical ways, personalized to their needs, realities, and lifestyle.

As a new mom, Natalie is focused on nurturing a happy, adventurous little eater and wants to help other moms do the same. Through guidance and exposure to a variety of tastes and textures, Natalie is helping her son develop good eating habits and form a healthy relationship with food while giving him the best nutrition possible.  

Natalie is a certified Clinical Nutritionist and holds a Masters in Human Nutrition. She is also an AADP board certified nutritionist having studied at the Institute of Integrative Nutrition in New York. Natalie holds a BSc from Northwestern University and has previously worked in the Hong Kong health food industry and investment banking.


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